Rui Min Ong

Product designer with 9 years startup experience.

StashAway

2020 — present

Launched ETF Explorer (2025), major redesigns of portfolio creation and the app homepage. Overhauled the legacy design system with a new token structure.

Homage

2017 — 2020

First Product hire, led both PM and UX. Launched 3 mobile apps (caregivers, families, B2B) and internal operations tool (desktop web).

Singapore Airlines

2010 — 2016

Curated inflight movies on a $23M budget. Negotiated airline partnerships with ANZ and Virgin Australia. Led the annual headcount budget for HQ and overseas stations.

Case studies

ETF Explorer

Research-led design for a new vertical

Coming soon

App Redesign

Info architecture + UI

Coming soon

Design system

Architected the new token structure

Coming soon

I believe design should make the world better, in small and big ways.

Say hello.