Product designer with startup experience, lots of ideas, and a habit of asking why.
Recent Work
StashAway Plan: self-service financial planning tools
Impact: Improved user engagement and higher assets under management
Recent Work
Design System 2.0
Impact: Higher designer efficiency through more powerful mobile app components
Recent Work
Investing Habits
Impact: User engagement (resurrection of dormant users) through habit formation and gamification principles
Recent Work
Tactical Banner
Impact: Improved visibility of promotion leading to higher assets under management
Earlier design work
Booking a Care Visit
A self-service flow on mobile for families to book caregiving support on demand.
Applying for Caregiving Jobs
For professional caregivers to find jobs and apply on mobile.
Caregiving Operations
A desktop web app to help the Operations team assign the best caregiver for specific care requirements.
Product Management experience
Homage Mobile App
A one-stop app for families to get caregiving support.
Homage Care Pro App
Helping caregivers earn a flexible income.
Internal Web App
A internal web app to manage operations and accounts.
Testimonials
“Rui is both an extraordinary product manager & UX/UI designer. What makes her special is her enormous attention to detail, her great communication skills and her lightning fast design skills.”
— Arnout Hemel, Head of Product, GrabInsure
“Rui has been a pivotal force driving product forward for Homage across all its apps and internal platforms. Her problem-solving skills coupled with the empathy she brings forth with various stakeholders and users is admirable.”
— Manmeet Singh, Head of Product at Splyt